From the outset it is obvious this album has very deliberately positioned itself for commercial success. As the title track "World Machine" begins you can hear that a drum machine and sequencer have replaced the more primitive sound of a band playing in a room. It seems nothing was regarded as sacrosanct in this bid to climb the charts as even Mark's bass has been replaced by Wally Badaraou's synthesizers. There's a good melody on offer from this opening track but everything sounds just a little bit forced and unnatural.
Whilst the second track "Physical Presence" sounds more like a traditional Level 42 offering, it still utilises a gated snare sound that was de rigueur in 1985. The band and Wally Badarou are credited as producers but there's something about the slickness of the production that suggests Julian Mendelsohn was more than an engineer and "assistant" in the studio.
As this album progresses the jazz instrumentals and improvised jam sessions of the past have clearly been jettisoned in favour of four minute pop songs crafted for a radio audience. This approach is encapsulated in the hit single "Something About You" which has a soaring chorus and a truly memorable pre-chorus (the lyrics for which I always found indistinguishable in my youth). As with many tracks on this record there is a good deal of Yamaha DX7 underpinning the sonic palette and the E.PIANO preset is almost omnipresent. The melancholic but excellent "Leaving Me Now" rounds out side one with its tale of a lover betrayed and a relationship turned sour.
"I Sleep On My Heart" is in more traditional Level 42 territory and the band seem more at ease on this very funky track. Aside from the inimitable "Something About You", this is the highlight of the album for me. "It's Not The Same For Us" is a little twee and lightweight, but it is far from being terrible. The LP doesn't include "Dream Crazy" as this album was released at a time when record companies were trying to temp customers into buying CD by including exclusive tracks. "Good Man In Storm" is OK, but I am no fan of wailing, reverb drenched soprano sax - so it doesn't appeal to me. Next up is a relatively inconsequential "Coup D'etat" which has a nice groove but little else of substance. There's another DX7 E.PIANO ballad called "Lying Still" tagged on the end but it washes over me without making much impression. 3/5
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