I am playing the limited-edition gold version, originally available through the band’s website, although collectors are hardly short of alternatives. Depending on the retailer, the album can also be found on white, black, red, orange and two-tone sparkle vinyl. In other words, you pays your money and you takes your choice, although anyone determined to collect the lot may first need a quiet word with their bank manager.
The album opens with “Elusive”, a suitably electronic and vampy introduction, before moving into the title track, which bounces along on a well-judged mixture of nostalgia and contemporary dance production. “Danceteria” is not a concept album as such, but much of it looks back to early 1980s New York, where Soft Cell first found fame. “Times Square” and the ballad “The Rainbow Room” revisit the pair’s time in the city, yet Marc’s lyrics are less interested in the landmarks themselves than in the people who once filled them and are now conspicuous by their absence. The result is nostalgic without becoming cosy, haunted by the sense that the places remain even when the people do not.
That tension between past and present continues on “The Space Inside”, which sounds so much like Pet Shop Boys that resistance is almost pointless. Its cool electronic pulse and poised melody feel instantly familiar, but the track retains enough of Soft Cell’s own character to avoid becoming mere imitation. Marc’s unmistakable vocal ensures that, however polished the surroundings, there is still something slightly unsettling at the centre.
Not everything lands quite as well. “In Heaven (When I Dance With You)” feels a little too twee and "Wave To America" just feels like a repeat of a sentiment we've heard on other songs. Disappointingly two of my favourite tracks from these sessions are dropped from the vinyl, but I encourage you to check out the gloriously subversive sleaze of “Crackland” and my favourite track “What Is Your Morality” on streaming or other formats.
The album closes with a cover of Was (Not Was)’s “Out Come the Freaks”. Until relatively recently, I had little interest in the band because my knowledge of them began and ended with the dreadful hit “Walk the Dinosaur”. Exploring more of their back catalogue has at least made me more familiar with this song, and its parade of outsiders fits comfortably with the world “Danceteria” creates. Even so, the source material is not strong enough to make the closing track especially compelling for me. It is thematically appropriate, but musically it feels like a slight anticlimax after the album’s stronger original material.
Whether intended or not, “Danceteria” brings Soft Cell neatly full circle from their debut, “Non-Stop Erotic Cabaret”. We may be in a different city, but we are still wandering through questionable nightspots, watching colourful characters and questioning our morality. The album is uneven in places, and its final cover does not quite provide the ending it deserves, yet the best songs show Almond and Ball were still capable of turning sleaze, sadness and electronic pop into something unmistakably their own. The doors of the Pink Flamingo may have closed, but the neon is still glowing. 3.5/5
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