Two years after "The Love Invention", Alison Goldfrapp returned in 2025 with "Flux", her second solo album and the first release on her own A.G. Records label. If her debut was a confident stride onto the dancefloor, Flux feels like a continuation of that journey, only with a little more depth tucked beneath the shimmer. The music is still sleek, synthetic and beautifully upholstered, but there is more space here, more atmosphere, and rather more gazing at the sky while quietly wondering what it all means. Which, frankly, feels very Alison Goldfrapp.
I pre-ordered the standard black vinyl from Alison’s webstore, lured in by the promise of an art print that turned out to be rather underwhelming and not quite as exclusive as advertised. Then I spotted the slightly more coveted 'acid yellow' version in a gatefold sleeve in HMV and, naturally, couldn’t resist. They even threw in a postcard, so really, what choice did I have?
As if further proof were needed of Richard X’s genius, he returns here as writer and producer, bringing with him that immaculate electro-pop sheen that sounds as though someone has taken a polishing cloth to a very expensive synthesiser. He is complemented by Swedish all-round clever clogs Stefan Storm, whose contributions help give the album its dreamy, Nordic shimmer. The icing on the cake is provided by the magnificent string arrangements of Davide Rossi, whose playing adds real emotional lift without ever making the record feel overstuffed.
Until I heard this album, I had not realised that Rossi works by recording all the string parts himself. He writes the arrangement, then records dozens of separate takes on top of one another. By slightly shifting his physical position and changing instruments, he creates the natural timing and pitch variations of a real live orchestra, while avoiding the phasing and other issues that affected bands like Electric Light Orchestra when they tried similar techniques back in the seventies. It is a wonderfully old-fashioned idea delivered with modern precision: one man painstakingly pretending to be an orchestra, which is either artistic genius or a very elaborate way of avoiding having to book a rehearsal room.
The album opens with “Hey Hi Hello”, a song that does exactly what an opener should do: it ushers you in with a smile, a shimmer and the faint suspicion that the lighting budget has been totally rinsed. “Sound & Light” follows with a broader sense of wonder and the slightly dangerous urge to turn every personal revelation into a very elegant synth line. There is some genuine emotion in this record too, with songs like “Perfect Lies” feeling strangely autobiographical, as if something more personal is flickering beneath the immaculate surface.
“Reverberotic” is one of the album’s most immediate pleasures, all robotic pulse and glossy suggestion, and its quirky textures are hard to deny. “Find Xanadu” gives the record its clearest pop moment. It is bright, melodic and just knowingly ridiculous enough to work, which is often where Goldfrapp is at her best. “UltraSky” and “Strange Things Happen” lean more heavily into atmosphere, drifting through clouds of synth and strings with the sort of poise that makes you feel underdressed just listening to them.
For me, “Cinnamon Light” is the special one, both in concept and execution. It has that slightly woozy eighties glow that Goldfrapp does so well, but there is a vulnerability beneath the gloss that keeps it from becoming mere retro styling. The strings do not swamp the song; they seem to breathe around it. It is understated, graceful and quietly affecting, the sort of track that does not elbow its way to the front but ends up staying with you long after the brighter singles have done their glittery business.
“Play It (Shine Like a Nova Star)” adds a firmer thump and a welcome flash of club energy, reminding you that Goldfrapp can still make electronic pop feel bodily rather than merely decorative. The slinky and reflective "Ordinary Day" begins to wind the album down before the heat and grit of "Magma" delivers the final glorious blow.
Overall, "Flux" feels less like refinement rather than reinvention. It does not have the shock of the new, and it probably will not convert anyone who has always found Alison's solo work a little too cool to touch, but it is a stronger, richer and more emotionally open record than it first appears. 4.5/5






