Opening track "NeverStop" sets out its stall immediately, all deep, groovy basslines, electronic burbling and Alison’s airy vocal floating above the machinery like a glamorous ghost in a very expensive nightclub. The fact that Richard X is involved as co-writer and producer is no surprise. If you are going to make a record that glows with sleek electronic confidence, you may as well bring in the one man who knows exactly where the glitter switch is.
What follows is pure electronic pleasure. The title track glides along with polished disco assurance, "Fever" wears its house influences on its sleeve, and "So Hard So Hot" sounds as though Donna Summer’s "I Feel Love" has been sent forward in time, given a software update and told to behave badly. Even "Gatto Gelato", a title that sounds like something you might order confidently in Rome before discovering it translates roughly as "frozen cat", works beautifully, bringing a slightly Italo-disco flavour without tipping over into novelty.
Alison has always struck me as an artist who thinks at a slight angle to the rest of us. Like Róisín Murphy, she seems to regard the obvious route as something best avoided, preferably while wearing something architectural and looking as though she has just stepped out of a dream sequence directed by someone with an excellent synthesizer collection. This album provides the aural evidence of this theory.
The real joy of "The Love Invention" is that it never apologises for being an electronic dance record. It does not suddenly stop halfway through for an earnest acoustic ballad, nor does it allow a sneaky drum solo to wander in wearing sandals. As far as I can tell, there are no acoustic instruments here at all, and frankly, that is cause for celebration. The record knows what it is: elegant, sensual, synthetic, euphoric and beautifully produced. Alison’s voice remains that strange, icy-warm instrument, capable of sounding intimate and untouchable at the same time, which is quite a trick.
For me, "The Love Invention" is an affirmation of the continuing value of electronic music as something stylish, emotional and deeply human, even when most of the sounds appear to have been generated by equipment with more lights than a seventies discothèque. I wish there were more records like this: intelligent, glamorous, danceable and just odd enough around the edges to keep things interesting. It is Alison Goldfrapp stepping out under her own name and proving that, solo or otherwise, she remains one of electronic pop’s most compelling presences. 4/5







