Pet Shop Button Madness

I think Pet Shop Boys collectors have gone a little crazy. As mentioned in my last piece about their new album "Electric", Neil and Chris released a limited edition of 500 "Playbuttons". These little mp3 players were made available for pre-order on the official website with little fanfare and without a mail out. They sold out in a few days days.

As there was little publicity about these little collectibles, it seems some people missed out. Now
I can understand people may be frustrated at not being able to get hold of something immediately, but I've been a collector for over 20 years and I know that these things come around again. Almost every time I have spent a lot of money to get hold of something at the time of release (Flamboyant promo 12" for £50 comes to mind) it has become available for a fraction of the price about 6 month later. So why spend £100+ on a £15 mp3 player? Or £200 if it comes with a signed postcard?

These buttons may be scarce but I assure you they will creep out of the woodwork in a few months and I very much doubt they will be selling for £100 then. Yes, I have been wrong before about what will increase in value and what won't, but there is still no way an mp3 player disguised as a badge should be selling for the amount they are.

Add in the fact that the "Electric Box" has sold out in a few days it would seem that not only are Pet Shop Boys fans crazy, they also have deep pockets.

Pet Shop Boys are Electric

So "Electric" the new Pet Shop Boys album is out. Make no mistake; it's great. In fact it's the album I've been waiting for since about 1999.

The "Very" album was an obvious high point for Pet Shop Boys fans that not even the eclectic mess of "Bilingual" could dilute. "Nighlife" promised to take us back to the dance floor, but only took us there on crutches with a blind partner. "Release" is best forgotten and whilst things picked up with "Fundamental" and "Yes", our dancing shoes were still collecting dust.

Yes, Neil and Chris are superb songwriters and they have more strings to their bow than a "four-on-the-floor" pound; but albums such as "Release" and "Elysium" just don't cut the mustard for me or the majority of "Pet Heads". We just want to boogie. With lasers.

So Neil and Chirs have given us lasers, they've given us beats, they've given us synth riffs and vocoders in great big heaps in attempt to reclaim their crown as the synth pop kings. Credit should go to production prince Stuart Price who's work is brilliant. If you didn't like "Elysium" or you think they've lost their way, then rest assured, with this album Neil and Chis have reclaimed their crowns and glued them on

Also up for a gold star is Mark Farrow as the design of "Electric" is quite brilliant and ties the whole project together. Add in the innovative "Play Button" edition and the £500 "Electric Box" and you have a perfect release for the newly formed x2 records. I urge you to buy it.