Finding this record in the wild felt like enough of a minor miracle to hand over the money. My expectations were modest, which is often the safest position to adopt when approaching charity shop vinyl, along with checking for scratches and pretending you are not judging the previous owner’s taste. EMI really knew what they were doing when it came to pressing records in the mid-eighties and this vinyl sounds very good to my ears. The fact that it is so flimsy you could use it as a wobble-board offers quiet but persuasive evidence that the modern obsession with 180g vinyl has rather less to do with sound quality and more to do with separating you from your cash.
Released in 1984, “Folk of the 80’s (Part III)” is listed on Discogs as “Electronic Rock”, which sounds less like a genre and more like the result of two forum users having to settle on an oxymoron to resolve an argument. Still, it is oddly appropriate. With a title like “Folk of the 80’s”, the band were clearly not frightened of contradiction, confusion, or making the listener do a bit of administrative work before the needle even touched the vinyl. If you have the original album, the sleeve helps by mislabelling the track listing on the back and the promotional sticker on the front adds another small puzzle by making you wonder which way up the sleeve image is meant to be. This may be a design choice. It may be an accident. Either way, it feels like the band would approve.
The opening track, “No Dancing”, is a slow-moving and atmospheric introduction like the album is politely clearing its throat before deciding whether to make eye contact. It establishes a slightly uneasy setting, only for “Unsatisfaction” to kick the door open with enough guitar-driven swagger to justify that “Electronic Rock” label after all. “Where Do The Boys Go?” has a definite hint of Eurythmics in their “Sweet Dreams” phase, which is no bad thing. There are worse places to borrow atmosphere from than a record that sounded as though it had been lowered from synth-pop Olympus by two impeccably dressed angels programming a drum computer.
“Mothers Opinion” (sic) is the most ambitious and polarising track on Side A, and also the one most likely to clear the room if anyone has come expecting another brisk synth-pop singalong. It largely abandons traditional pop structure in favour of long, repetitive electronic loops, shifting sound textures and spoken-word interjections, all apparently designed to prove that Men Without Hats were not merely pop, but art. Possibly art with a clipboard.
Side B is a more uneven affair, though not without interest. “Eurotheme” sounds rather like a track that began confidently enough before everyone realised nobody had brought any lyrics, at which point the band simply decided to press on and hope the synths could cover the awkward silence. “Messiahs Die Young”, by contrast, benefits from production that is rather stronger than the composition itself, giving the impression of an expensive frame around a slightly cheap print. “I Know Their Name” appears to contain the faint whiff of acoustic drums, but it remains perfectly inoffensive. The title track serves as the album’s ideological mission statement, imagining a future in which traditional folk music has been almost entirely absorbed by electronics. It is an interesting idea, and very much in keeping with the album’s oddball ambition, but the song itself feels slightly too pleased with the concept to remember it also needs a tune.
Ivan Doroschuk’s voice, meanwhile, will divide opinion. At its best it brings character, drama and a faintly theatrical edge. At other moments the vocal flips and oral gymnastics threaten to become the main event, like someone auditioning for every part in a new wave musical while the rest of the band wait politely for their turn. The synths fare rather better. They are used imaginatively, adding atmosphere and colour but aren't allowed to take over the show entirely (boo). It is really the guitars that let the side down. They are not disastrous, but they do occasionally arrive with the subtlety of a pub band wandering into an art school by mistake.
Overall, “Folk of the 80’s (Part III)” is a far better record than my casual neglect of Men Without Hats deserved. It is uneven in places, and Doroschuk’s vocal style will probably remain something of a Marmite proposition, but there is imagination, energy and enough oddball charm here to make me glad I rescued it from the charity shop afterlife. I went in expecting a curiosity and came out thinking I should probably have paid more attention years ago. Not a lost masterpiece by any stretch of the imagination, but certainly a rewarding listen and a reminder that sometimes the most interesting records are the ones you buy because they were not Perry Como. 2.5/5
