I backed the creation of this record via a Pledge Music campaign and received the signed deluxe CD along with paraphernalia such as a coaster, postcard and badge. I have no recollection of buying the vinyl but as it isn't signed I am guessing I bought it separately from the Pledge campaign.
The pseudo-Arabic styling of the sleeve and the terrible font have always been a little troubling for me. It's not just the cultural appropriation that feels uncomfortable but the size and spacing of the text is plain wrong. It seemed Numan has forgotten that this sort of thing is best left to the professionals and if he continues designing his own sleeves we run the risk of seeing a repeat of "The Fury" or "Machine + Soul".
The Arabic influence is carried over into the music with various elements in eastern harmonic scales weaved amongst the industrial noise we have come to expect from Numan. I am not sure if this is a concept album or not, but much of the material seems to be based on the idea of people living in a post apocalyptic world. Whilst ecology is important, it doesn't really affect me in the same way as the tales of love and death we heard on Numan's previous album.
As you might expect there's a bit of God bashing scattered amongst the lyrics, and whilst I don't find this offensive, I do find it boring to hear the same sentiment album in, album out.
This album reached number 2 in the charts but it isn't quite as successful artistically as it was commercially. There are some great tracks with "My Name Is Ruin", "The End of Things" and "It Began With You" amongst my favourites - but there are also some recycled sounds and old ideas getting a retread. On the plus side the music is expertly produced and the mix blends the constituent parts to perfection. There are lots of reasons to like this record, but it just doesn't speak to me in the way "Splinter" did. 3.5/5
