808 State were different from many of the acts feeding the late-eighties rave scene because they wanted, and were able, to think beyond the 12-inch single. When "90" landed in 1989, acid house was spilling out of warehouses and illegal raves and into nightclubs and the charts. Rather than stopping at club-ready singles, 808 State pushed further and started building albums that were driven by ambition and backed up by the kind of studio craft many of their contemporaries simply did not have.
This album can still function as a tool for DJs, but it also works as a headphone record or a living-room "what is this?" conversion kit. The music is so good you don’t need to be loved up to enjoy it. The key is the production: even when they lean on the same samples and hardware as their contemporaries, 808 State retain a unique and distinctive sound.
The headline here, of course, is "Pacific 202" (a remix of the earlier "Pacific State"), the track that helped make dance music both credible and commercial. It received heavy radio play and brought the wider public round to the possibilities of dance music.
"Magical Dream" is a soft-focus opener: chiming synths, a rolling groove, and just enough vocal presence to frame the album as pop-adjacent without turning it into songs. The Roland R8 drum programming on "Cobra Bora" could only be 808 State with double-hit hats, unhinged cowbells, and a sense of precision with a grin. The ravey brass stabs and rumbling TB-303 that drive it along are spot-on.
"Donkey Doctor" may be a terrible title, but the track isn’t: busier and weirder in the best way, it’s where you hear the group’s love of studio play and abrupt left turns. "808080808" is a harder, leaner stomp that hints at the tougher techno future without losing the record’s slightly psychedelic glow. The comedown chapter comes with "Sunrise": long-form, patient, and genuinely pretty. In the same vein as songs like "Sun Rising" by The Beloved, this is less "rave banger" and more early-morning perspective.
"90" is a cornerstone record, not because it’s the loudest or fastest, but because it’s confident enough to leave space. If you like electronic music that’s physical and detailed, this is essential. My copy is the vivid pink LP, released in 2022 as part of the HMV 1921 Centenary Edition series. It sounds surprisingly good for a GZ pressing as their records are usually dirtier than a urinal cake. Still: highly recommended. 4/5.







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